The property industry looks very different today than it did just a decade or so ago. We live in a digital world; with the internet and smartphones ingrained into our everyday lives, it’s easier than ever before for customers to get hold of information and make decisions on-the-go. In this blog, we take a look at the effect this has had on estate agent technology.
Sites such as Zoopla and Rightmove have revolutionised the way people find their dream property, and with many potential buyers now searching for their next property online, the industry is making some changes to keep up with this new, and sometimes unpredictable market. People are used to accessing information at their fingertips in a matter of seconds, at any hour of the day, and the property industry is adapting to give these potential customers what they’re looking for.
An important part of being an estate agent is staying connected with their customers, and modern technology is making this easier than ever. In a competitive market, a mobile friendly website, an efficient CRM system and well-considered email marketing, are the very least you should expect from an agent to maximise interaction with both current and potential customers. More and more agencies are embracing these efficient digital methods, and from apps to digital portals, are making use of digital advancements to manage the needs of their clients.
How are customers benefitting from tech-savvy agents?
So, what service are customers now receiving? Ultimately, the new technology that is enabling agents to deliver convenient services means that processes are simplified, communication is improved, and everything becomes more efficient. Getting in touch with someone to arrange a viewing, for example, is now a quicker process than ever before, and house valuations can be requested by simply entering some information into a pop-up box online.
In addition to this, the industry has also become more transparent than ever. With so many online resources providing free information, people have access to a wealth of real-time data that wasn’t as openly available before.
And how about the agents themselves?
With the use of apps and online portals, developments in tech within the property industry are greatly improving the everyday life of an agent. Not only do these new tools improve the agent’s own user experiences and day-to-day tasks, but they enable them to grow their customer databases too.
Massive improvements to the software that agents use, such as cloud-based software, makes the process of managing properties much simpler; less time is spent updating or maintaining the software, and more time is spent on interaction with clients and customers. As a result, agents strengthen their relationship with their clients.
There’s absolutely no denying that social media now plays a huge role in the property industry. The likes of Facebook, Twitter, LinkedIn and Instagram are not only a perfect way of keeping clients updated, but these platforms are ideal for attracting new clients too. Building a following across social media is an effective way of being personable, building a sense of community, creating trust signals and showcasing the personality behind the company. Broadcasting your company message and getting visibility of a property has never been simpler or more cost-effective.
How does this impact the future of the property industry?
Mention tech, and of course you will be faced with the question of the moment, ‘will technology eradicate the need for real people?’. Our answer? No.
Although some may believe that technology will impact the property industry in such a dramatic way that means estate agents are no longer needed, we’re in the opposing school of thought. Buying or selling a house is a huge investment, both financially and emotionally, so it seems unlikely that the human element will be removed from the process all together.
Whist the journey to buying, selling or renting a property may often start with the click of a button behind a computer screen, a face-to-face visit is inevitable further down the line. Sure, the impact of technology in the sector has been profound, but the unique nature of the business means that ‘people’ are still needed to perform the most essential functions.
If you’re searching for a job within a fast-moving and exciting industry which is evolving with the times, property may be for you. Get in touch with us today to find our how we can help you find your dream role.