The latest Recruitment and Employment Confederation (REC) and KPMG figures show that permanent job placements are on the increase, but employers are fighting to hold on to their talent.

November’s ‘Report on Jobs’ confirmed a continued growth in the number of people that secured both permanent and contract roles, reports. Demand for staff accelerated at a faster pace than the actual number of available candidates, meaning that applicants, in some cases, could have their pick of the vacancies.

However, with more people moving on, there has also been an increase in the number of counter-offers made by the current employers. Many, in an attempt to retain their most valuable staff, have agreed to salary increases, promotions and/or a change in responsibilities in order to tempt individuals to stay.

As such, many successful candidates are being advised by recruiters to expect a counter offer and in which case, to rethink the reasons they applied for a different job in the first place, writes.

REC policy director, Tom Hadley explains the rise of this trend: “It’s increasingly becoming a candidate-driven market, with a lot of sectors – including engineering and IT – suffering skills shortages and these people understand they are highly employable.”

The problem with this practice, however, Hadley adds, is that it tends to slow down the recruitment process and can cause frustration among recruiters.