Slow broadband speeds negatively impact house prices, with the worst-affected areas seeing a difference of some 20 per cent, digitalspy.co.uk reports.
According to new research from Rightmove, broadband speeds could now be as important a consideration for homebuyers as the number of bedrooms or garden size. In fact, homes set within a broadband black hole could well see their asking price dented by one-fifth compared to nearby properties with better coverage.
The research, which used responses from around 3,000 people, found that buyers were putting broadband speeds above proximity to schools and transport links when looking to buy.
This has become an especially pertinent consideration in recent months, after the government announced that its roll-out of 30Mbps internet to 95 per cent of the UK’s population would be put back from 2015 to 2017.
Rightmove has also begun tapping into this market itself, by putting a broadband checking speed tool on its property listings, alongside more traditional floorplans and energy ratings.
Commenting on the findings, Rightmove’s head of consumer platforms, Bernard Phillips, told techienews.co.uk: “We already offer a number of tools to help consumers make informed decisions about a property, and we’re pleased to be the first to add broadband speeds to this.
“Broadband has become ingrained in people’s lives and is an important factor when choosing a home.”