When you’re applying for a job you really want, it’s not always easy to write the perfect covering letter. Each recruiter is looking for different things, so what should you focus on? Your experience in property? How suitable you are for the role? Your personality, perhaps? Here’s a quick guide that will help you get to grips with how to write a covering letter for a job in property.

Opening the letter

It is never wise to begin a letter with ‘Dear sir or madam’. Treat your covering letter just like you would a formal letter and address it to the correct person. This requires a little research on your half, but it will immediately make you stand out from the other candidates. If you cannot find out who the recruiter is, you should definitely avoid addressing it to the ‘hiring manager’.

Next, you should state which job you are applying for and why you believe you are right for the role. Remember that here’s where you’ll need to grab the attention of the recruiter to keep them reading, so try to make a bold statement about yourself – but don’t lie. It’s important to make yourself stand out, but stay on topic and focus on the job you are applying for.

Talking about your past experience

You’ll want to briefly mention your past experience in property, but try to link it back to why you’re best for the role. Highlight how long you were working for your past employers and how many total years of real estate experience you have. It’s not worth talking about your specific duties, keep them for your CV if you believe they’re relevant.

Making your covering letter stand out

All recruiters really want to see is a well-written, enthusiastic letter. Talking about your goals is important too, as recruiters want to see how ambitious you are, but try to keep them realistic.

There are also a number of things that will make your covering letter stand out in a bad way. Letters that aren’t focused, are obviously generic and are riddled with errors will put employers off straight away. To avoid this, get at least one person to read through your covering letter first. Make use of any friends who are particularly good with spelling and grammar. Computer spell-checkers can be useful, but don’t rely solely on them. You should also write a different covering letter for each job you apply for. Recruiters will see right through it if you simply write one generic letter and alter the job title and company.

How long should it be?

Try to keep your covering letter to around three paragraphs. Typically, a recruiter only has between 30 seconds and two minutes to read your application, so it needs to be succinct and to the point. Don’t go on and on for two pages – no one will bother reading it. Remember that you have a CV for a reason, so you don’t need to say everything twice.

Closing the letter

It’s very important that you thank the recruiter for taking the time to read your covering letter. Let them know that they can call you at any time to answer any queries they may have. Although you are closing the letter, you are not ending the process, so make sure you end with a call to action. Give them a good reason why they should read your CV or give you an interview.

Your covering letter should complement your CV but not copy it. It is your first chance to explain to employers why you would make a great addition to the team and why you are perfect for the role. Following the above recommendations will help you land that property job you are after.